PROJECTS
BRAND ACTIVATION
NESTLE NIGERIA
AGENCY TASK:
Execute optimum distribution of Milo 20g, Milo 60g, Chocomilo Flowpack,
Golden Morn 50g, Cerelac 50g, Maggi 10g Tablet and Maggi Cube 25*60. Execute activation covering six South Western States to include Lagos, Ogun, Oyo, Osun, Ondo and Edo.
Target: end users, door-to-door and retail channels in neighborhoods. Distribute a total of 13,260 cases monthly over a period of 18 months
RESULT:
Sales achievement has continued to grow on a monthly basis:
Sales achievement grew from an average of 75% per month in
the first four months to 100% in the last 12 months.
NESTLE NIGERIA
AGENCY TASK:
Maggi Najia Pot was launched late 2017 and it created a totally new image for the brand as innovative and modern, leading to improved brand affinity and improved brand imagery.
Create a disruptive shopper sales drive to take the shopper engagement with the brand to the next level for 2018 with;
- Shopper promotions with rewards where all shoppers win
- Differentiating Maggi Naija Pot from other brands
- Shopper education on product usage
- 31,104 sales target to be achieved
- Activation included 17 branches within Lagos, South South, South West, South East regions in Nigeria.
RESULT:
100% sales achievement at the end of the activation. All locations activated successfully.
PZ CUSSONS
AGENCY TASK:
- Trade Launch in Lagos, Ibadan & Kano Sales to retailers & shoppers/consumers In-store Sampling.
- Execute in 15 Open Market Activations Pan Nigeria over a period of 2 months. Execute pan Nigeria to include Lagos, Ogun, Oyo, Ondo, Benin, Enugu, Owerri, Abia, Kano, Kaduna, Minna, Sokoto, Abuja and others.
- Recruit and enlist new retailers across the stated markets.
- Sell 6,000 cases into a total of 40,000 retail stores & over 1,000 shoppers Sample over 5,000 shoppers in 20 MT stores pan Nigeria.
RESULT:
Trade Launch successfully activated in Lagos, Ibadan & Kano. 15 Open Markets activated within the defined time & locations. 6250 cases sold to retail outlets and shoppers 1,740 new retailers recruited and stocked across activated markets.
16 Modern Trade Outlets activated across defined locations. 5,300 shoppers/consumers sampled in MT Outlets.
PERNOD RICARD
SCOPE:
As part of the marketing efforts to launch Martell Blue Swift, build optimum awareness, drive product acceptance and quick shelf off-take of Chivas Regal Extra, modern trade activation schemes were commissioned to run in selected outlets.
75 outlets pan Nigeria.
Sell 5,160 bottles of Martell & 4,320 of Chivas Achieve 21,000 wet sampling of consumers.
RESULT:
Trade Launch successfully activated in Lagos, Ibadan & Kano. 15 Open Markets activated within the defined time & locations. 6250 cases sold to retail outlets and shoppers 1,740 new retailers recruited and stocked across activated markets.
16 Modern Trade Outlets activated across defined locations. 5,300 shoppers/consumers sampled in MT Outlets.
DANGOTE PASTA LIMITED
SCOPE:
Execute activation over a period of 5 weeks in 10 states across 2 regions,running simultaneously (North West: Kano, Katsina, Zamfara, Kebbi & Sokoto; North Central: Kaduna, Plateau, Kogi, Abuja & Nasarawa).
- Sell a total of 25,997 cases of Dangote Noodles 100g in the course of the activation. Wet sample a total of 6,000 consumers/shoppers in the open markets.
- Sample (Dry) a total of 12,000 consumers at Mai-Shayi outlets upon purchase of the
new pack. - Activate and collate data of 600 Mai-Shayi outlets in the course of the activation.
RESULT:
A total of 26,113 cases of Dangote Noodles 100g were sold.
A total of 6,000 consumers were sampled.
A total of 18,000 consumers were convinced to patronize the new pack size at Mai-Shayi outlets. 600 Mai-Shayi outlets were activated with full data capture across all 10 states.
WESLEY INT’L LTD
SCOPE:
Supermax Nig. Ltd in her effort to increase brand presence in Nigerian retail markets organizes a project tagged Retail Redistribution Drive (RRD). Activation mechanics is to sell to retail points in the open market, neighborhood lock up stores and consumers.
Variants worked on: . KWICK I, AK 59, AA 47 RAZOR, AC 78
The activation was meant to achieve the following:
- To increase product availability at retailing points and gain optimum shelf space. To increase the level of brand awareness for the Supermax range of products. To promote sales and grow market shares.
- To ultimately grow brand visibility in the open markets and neighbourhoods.
PERIOD:
Activation was done between 2012 – 2014.
DELI FOODS
AGENCY TASK:
Deli Foods Nigeria Limited in a bid to attend to the health conscious segment of snack consumers, introduced two new variants of crackers (Nutribix Wheat Crackers and Low Sugar Cream Crackers).
- Introduce brand to target consumers across different channels.
- Drive brand awareness and acceptance through trial experience and demand generation.
- Achieve sampling of 28,000 consumers across the given locations (Warri & Abuja in seven days).
RESULT:
10,000 consumers were sampled in Warri..
18,000 consumers were sampled in Abuja
Instant demands were generated in the course of the activation and client’s sales teams were able to make good sales in both locations.
BRAND EVENT
PZ CUSSONS
AGENCY TASK:
- The Olympic brand wanted to create a memorable Valentine activation that would create talkability about the brand and position the brand as fun and exciting.
- This special valentine’s gift box could only be activated by couples.
- To win, couples had to prove their love for their partners by performing a challenge posed by the gift box.
EVENT SPECS:
The Box Concept and production was brought to life by Voyance.
The Event was live at the Maryland Mall Lagos.
Over 40 couples participated and rewarded.
Peter Okoye of P-Square, the Olympic Milk Brand Ambassador was invited.
