KERRYGOLD AVANTAGE MILK
client – Ornua Dairy | project type: Trade Launch | timeline – 2025
CONTENTS
The Brief
Agency Tasks
The Result
Gallery
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THE BRIEF
Ornua Dairy introduced the filled milk variant of the Kerrygold brand, called Kerrygold Avantage. Voyance was briefed to manage the trade launch.
AGENCY TASKS
Voyance planned and managed the launch in select markets in Lagos.
THE RESULT
A trade engaging launch was successfully activated in Oke-Arin market followed by a few other markets and open market shoppers activation with aggressive sales drive.
