DANGOTE PASTA
client – Dangote Pasta | project type: Modern Trade Activation | timeline – 2025
CONTENTS
The Brief
Agency Tasks
The Result
Gallery
Want to set up a brand event?
THE BRIEF
In view of further projecting her pasta products range, Dangote Pasta commissioned Voyance to manage Modern Trade Activation in selected outlets and locations.
AGENCY TASKS
Recruitment, training and deployment of fit Brand Ambassadors, deployment of POS materials.
THE RESULT
32 Modern Trade outlets were successfully activated over a period of 8 weeks.
