CHIVAS REGAL EXTRA
client – CPERNOD RICARD | project type: Brand Activation | timeline – 2025
CONTENTS
The Brief
Agency Tasks
The Result
Gallery
Want to set up a brand event?
THE BRIEF
To further establish Chivas Regal Extra (CRE) Whisky in the Nigerian Market, to create Top Of Mind Awareness, drive product acceptance and quick shelf off-take, off-trade activation schemes were commissioned to run in: selected modern trade outlets for 9 weeks and Wholesale outlets for 2 months.
AGENCY TASKS
Recruitment and Training of choice Brand Ambassadors. Production of Publicity and POS Materials: Flyers, Posters, Gondolas, FSUs, Shipper Cases, Tin Plates. Mini Bar for Atrium activation. Dispatch of POS Materials, Sampling Stock, Introduction Letters, Promotion Gift Items to outlets in and out of Lagos.
THE RESULT
In-Store activation successfully executed in 30 Modern Trade Outlets across 5 cities, and Atrium activation at The Palms. 2,440 bottles of CRE sold. Over 11, 000 consumers sampled Chivas Regal Extra. Brand was exposed to over 70,000 shoppers.
