DANGOTE TRADE FAIRS MANAGEMENT
client – Dangote | project type: Brand Activation | timeline – 2025
CONTENTS
The Brief
Agency Tasks
The Result
Gallery
Want to set up a brand event?
THE BRIEF
Dangote Flour Mills (DFM) made leading appearances at different Trade Fairs across the
country (Lagos, Gateway, Enugu, Kano, Kaduna, and Abuja). Voyance managed the events on behalf DFM three consecutive years.
AGENCY TASKS
Voyance was tasked with the responsibilities of creation of kitchen environment, consumer engagement, cooking demo, (Noodles, Pasta and Ball Foods), wet Sampling of 300 shoppers daily, recruitment and management of promoters, and management of all sales.
THE RESULT
We create suitable and safe kitchen environment, designed and produced display stand concept. Consumers and shoppers were actively engaged all days in the course of the fairs. Cooking Demo was done rotationally across all products range during the fair periods. Minimum of 3,000 consumers experienced the different product categories through wet sampling at each of the fairs. Good sales values were recorded across the different categories in cases:
